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Read: Successful Types Of Business Models Market making feesĪnother more controversial way for Robinhood to make money is through market makers, which pay small fees to Robinhood for sending trades to process through their platforms. Indeed, Robinhood offers basic services for free, and it offers more advanced functionalities (like buying on margins, or after-hours trading) part of a paid package called Robinhood Gold. Freemium is an effective model that can help companies leverage the free offering to create a sales funnel that generates a continuous stream of leads and paying customers.
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